Iria Melendro | AVON INCENTIVES
design, graphic design, art direction, editorial, madrid, diseño, editorial, dirección de arte
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AVON INCENTIVES

The idea was to create something a bit more pop and quirky. To create a catalogue that would stand out from the usual Avon Hogar material. The challenge of this project was to create unity for a catalogue of very different products. Time for production was tight and products weren't available until the day before production. I created a monochromatic background and atrezzo, spray painting them, so the product would stand out. And this way all pictures would have a unity of concept and look.

Client:

Avon Hogar (España) Año:2013

Team:

Photography: Ales León Stylist: Irma Puello Concept&Art Direction: Iria Melendro

Category
ALL, ART DIRECTION